If Apple really wants to crank up the number of movers from PC to Mac, all they need to do is provide a utility to import PC users' Outlook PST files. Doing this will bag TONS of Outlook users such as a recent switcher, Mark Cuban:
...there isnt a version of Outlook for the Mac. As someone who has more than 10 years and gigabytes worth of emails in multiple outlook files, the concept of exporting and importing wont fly. So i am keeping my PC Desktop purely to download my emails into Outlook so I have a master database.I know other people that keep their PC's around just to download email in Outlook and use their Mac for everything else. That's just screwy. Apple should help out here because Microsoft doesn't have much incentive to do so in Mac Office.
