ETech - Bloglines

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Mark Fletcher, on his experience starting up companies
Garage philosophy. Started working on Bloglines on his own while he was still working at other companies. You need:
  • Passion - because it will consume your life
  • Cheap technologies - great time to start an Internet service. Hardware/software is getting cheaper
  • Keep it simple - keep it simple both for users and technology
  • Release early and often - it's really important to get things out there and incrementally improve. Your users will have better ideas about your service than you will
  • Moonlighting limits risks - Worked nights and weekends; friends/family are the first people you should look for funds because they want to see you succeed; free services == less pressure (it's not the end of the world if your service is down for a few hours)
  • Hire a lawyer
  • Web services APIs are a good thing
  • Find good help (especially sys admin)
  • Outsource to eLance.com (you can outsource all kinds of stuff. Have contractors bid for your work)
Architectur 101: Front-end (web, mail servers); Backend (user dbs, other dbs, storage)

Software choices
  • DBJ (http://cr.yp.to) qmail djbdns daemontools
  • ClearSilver (web templating package)
  • Berkeley DBs
  • Linux/Apache
  • C/C++/bash/python
  • Skiplist data structure (a data structure algorithm)
  • Avoid NFS (has a tendency to look up systems without explanation)
  • Avoid table-level locking in MySQL (doesn't scale)
Hardware choices
  • Two choices: dedicated servers vs. buying/hosting. They went the dedicated server route. Cost less to get going
  • Design for cheap hardware - Google is the shining example of this
  • eBay - you can get hardware on the cheap
  • APC PDUs for remote power cycleing (power strips you can log into and cycle if a machine has crashed on you)
  • HP ProCurve (machines work great)
  • Avoid Seagate Ultra-SCSI drives
  • Good phone for SSH - likes a Treo so you can log into your machines from anywhere
Architecture choices
  • Copying files vs. client/server (they end up copy files around like bloglines RSS feeds)
  • Calculate on the fly vs. cache (subscriber counts at bloglines are delivered by a once a day process) Memory vs. Disk
Storage choices
  • Relational DBs vs. Flat Files (all blog articles are stored as flat files--all 3M articles)
  • RAID vs. Redundant (they ensure blog articles are replicated across all machines--why? if a box goes down, you don't lose available of an article)
  • Linux software RAID 1 - rock solid
Sysadmin choices
  • DNS round robin for web servers - don't have to worry about setting up a load balancer
  • Hot back-ups for off-line processing - backup every hour
  • Worry about cooling in the co-lo (if you start to have hard drive failures, that's a good indicator that you might be having cooling problems)
Tidbit from Q&A. The size of the company was under ten at the Ask Jeeves acquisition.

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Currently Reading

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Other Activity

  • tweeted, “@michaelmcdaniel Thanks Michael. After reading some comments, I’m holding out for the final release. Now off to bed!”
  • tweeted, “@michaelmcdaniel @bcompton The link was removed from Macrumors. Have to wait until tomorrow. And still, no me.com!”
  • tweeted, “@bustermcleod I think that’s the workflow. I’ll bet FlickrExportTouch will offer more seemless integration with Explosure/Twitterific”
  • tweeted, “@jfew About time we’ll see you on Twitter!”
  • tweeted, “me.com still not online. I thinks they hav’n some problems. SDEs sweating down at Apple I’m sure.”
  • tweeted, “@bustermcleod It’s coming. Exposure is a viewer tied with Twitter. Flickrexporttouch soon. http://speirs.org/2008/07/08/another-10/”
  • tweeted, “@michaelmcdaniel Just sign me up for the next Paseo run!”
  • tweeted, “@bcompton Fremont Cuban sandwiches? Thanks for the invite guys!”
  • tweeted, “@rgcottrell Yup. I loop around along Lake Wa, then to Lake Union, over the Fremont bridge, then to Ballard and into town. Awesome ride!”
  • tweeted, “Another 15 mile ride into work today. You can’t not ride when the weather is like this.”
  • tweeted, “@bcompton let me know your schedule for your seattle visit”
  • tweeted, “watching wimbledon finals”
  • tweeted, “Some minor blog clean up complete.”

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This page contains a single entry by published on March 17, 2005 11:40 PM.

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